The New Level of Strategic Cooperation with SUNMI


ASHBURN International continues to actively develop partnerships and international connections. The visit to SUNMI Corporation’s central office in Shanghai has become an invaluable milestone in this process. This was followed by dialogue with the top management of the world leader in IoT (Internet of Things) and digital products. During the visit, strategic cooperation plans and opportunities for geographical and sales growth were discussed.

Penki Kontinentai Group includes ASHBURN International, BS/2, and subsidiaries in Georgia, Azerbaijan, Uzbekistan, Kazakhstan, Kyrgyzstan, Latvia, and Estonia. During the trip to Shanghai the delegation of top managers was headed by Idrakas Dadašovas, Penki Kontinentai Chairman of the Board. The team also included the following key figures for the business: Žoržas Šarafanovičius, CEO, ASHBURN International, Nikolajs Želnins, Regional development manager (Uzbekistan, BS/2), Ilgar Hasanov, CEO, BS/2 Azerbaijan, Emilio Kiris, CEO, BS/2 Georgia, Sigitas Šniukas, Head of Sales, ASHBURN International, Rolandas Budriūnas, Financial Director, ASHBURN International, and Gintaras Janaudis, Director of IT Department, ASHBURN International.

The main result of the visit was the signing of a strategic partnership agreement between SUNMI and Penki Kontinentai Group. Idrakas Dadašovas, Penki Kontinentai Chairman of the Board, and Sam Su, Chief Marketing Officer, SUNMI, participated in the official ceremony. This historic move is the next chapter in the two companies’ cooperation, which started in 2021.

In addition to discussing strategic issues, a detailed demonstration of SUNMI’s newest – third-generation - product line was held for the ASHBURN International and BS/2 teams. There was also conducted a visit to the industrial park in Shanghai. This cluster brings together companies related to sensor development and use in various sectors of the economy. The facility produces equipment not only for SUNMI but also for other world-famous technology brands. SUNMI is one of the leading innovators in the development of Android solutions for business, giving priority to the latest digital trends.

The delegation of BS/2 and ASHBURN International presented at SUNMI’s central office in Shanghai its more than 30 years of experience and expertise in providing payment services and developing banking technologies in various countries of Europe, the Caucasus, and Central Asia. Special attention was paid to the possibilities of integration of SUNMI products and the software solution for POS terminal network management and transaction routing TransLink.iQ.


SUNMI was founded in 2013. The corporation specializes in IoT (Internet of Things) technologies and their integration with digital business software solutions. SUNMI is leading the move to Android for business digitization solutions through attractive business loT devices and an End-to-End platform. Focusing on R&D and innovation, SUNMI’s product lines include Payment and Mobile Terminals, Desktop Terminals, and Kiosks. Customers recognize these devices for design, quality, and performance. SUNMI products and solutions have been successfully implemented in retail, food & beverage, healthcare, services, and other businesses - large and small. They empower clients in more than 200 countries, regions, and territories. This opens wide horizons and provides significant opportunities for joint business development for BS/2 and ASHBURN International in the future.